{"id":14521,"date":"2017-07-13T14:56:41","date_gmt":"2017-07-13T13:56:41","guid":{"rendered":"http:\/\/pmdm.fr\/wp\/?p=14521"},"modified":"2017-07-17T16:26:28","modified_gmt":"2017-07-17T15:26:28","slug":"nouveau-logo-nouveau-nom-et-nouvelle-marque-pour-dcns","status":"publish","type":"post","link":"http:\/\/pmdm.fr\/wp\/2017\/07\/nouveau-logo-nouveau-nom-et-nouvelle-marque-pour-dcns\/","title":{"rendered":"nouveau logo, nouveau nom et nouvelle marque pour DCNS"},"content":{"rendered":"<p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-14524 aligncenter\" src=\"http:\/\/pmdm.fr\/wp\/wp-content\/uploads\/2017\/07\/000561533_illustration_large-300x137.jpg\" alt=\"\" width=\"300\" height=\"137\" srcset=\"http:\/\/pmdm.fr\/wp\/wp-content\/uploads\/2017\/07\/000561533_illustration_large-300x137.jpg 300w, http:\/\/pmdm.fr\/wp\/wp-content\/uploads\/2017\/07\/000561533_illustration_large-768x352.jpg 768w, http:\/\/pmdm.fr\/wp\/wp-content\/uploads\/2017\/07\/000561533_illustration_large-650x298.jpg 650w, http:\/\/pmdm.fr\/wp\/wp-content\/uploads\/2017\/07\/000561533_illustration_large-335x153.jpg 335w, http:\/\/pmdm.fr\/wp\/wp-content\/uploads\/2017\/07\/000561533_illustration_large.jpg 930w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Le groupe fran\u00e7ais a chang\u00e9 de nom le 28 juin 2017 est devient <a href=\"https:\/\/www.naval-group.com\/fr\/\">Naval Group<\/a>. Selon l&rsquo;entreprise sp\u00e9cialis\u00e9e dans le secteur naval militaire le nom et la marque DCNS \u00e9tait un frein pour le d\u00e9veloppement \u00e0 l&rsquo;international. La marque DCNS \u00e9tait apparue en 2007. Avec un simple ajout de la lettre S au sigle historique de la DCN. (Direction des Constructions Navales).<\/p>\n<p>D&rsquo;apr\u00e8s un communiqu\u00e9 de l&rsquo;entreprise ce choix est : \u00ab Simple, international et intelligible dans toutes les langues, le nom Naval Group se concentre sur l\u2019essentiel : l\u2019h\u00e9ritage d\u2019une expertise unique n\u00e9e au 17e si\u00e8cle avec la cr\u00e9ation des premiers arsenaux et transmise de g\u00e9n\u00e9ration en g\u00e9n\u00e9ration pour permettre \u00e0 la France d\u2019\u00eatre et de demeurer une grande puissance navale \u00bb.<\/p>\n<p>Le logo de NAVAL Groupe :<br \/>\nLes couleurs : Bleu, blanc, rouge rappelle la nationalit\u00e9 de l&rsquo;entreprise.<br \/>\nLa typo retenue -puissante et \u00e9lanc\u00e9e- \u00e9voque l&rsquo;image des navires de combat : Le V \u00e9voque le pavillon et la proue<br \/>\nd\u2019un navire, dominant en position centrale, en r\u00e9f\u00e9rence \u00e0 la vocation historique de constructeur naval.<\/p>\n<p>C&rsquo;est l&rsquo;agence de cr\u00e9ation de marque Seenk qui a con\u00e7u <a href=\"http:\/\/seenk.com\/fr\/references\/naval.html\">l&rsquo;identit\u00e9 et le logo de Naval Group<\/a><\/p>\n<p>Des informations plus compl\u00e8tes sur la <a href=\"https:\/\/www.naval-group.com\/fr\/news\/dcns-change-de-nom-et-devient-naval-group\/\">page d\u00e9di\u00e9e sur le site de Naval Group<\/a><\/p>\n<p>Pour m\u00e9moire les anciens logos de l&rsquo;entreprise :<\/p>\n<p style=\"text-align: center;\">2007 DCNS<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-14526\" src=\"http:\/\/pmdm.fr\/wp\/wp-content\/uploads\/2017\/07\/6538-300x197.jpg\" alt=\"\" width=\"300\" height=\"197\" srcset=\"http:\/\/pmdm.fr\/wp\/wp-content\/uploads\/2017\/07\/6538-300x197.jpg 300w, http:\/\/pmdm.fr\/wp\/wp-content\/uploads\/2017\/07\/6538-768x505.jpg 768w, http:\/\/pmdm.fr\/wp\/wp-content\/uploads\/2017\/07\/6538-1024x673.jpg 1024w, http:\/\/pmdm.fr\/wp\/wp-content\/uploads\/2017\/07\/6538-456x300.jpg 456w, http:\/\/pmdm.fr\/wp\/wp-content\/uploads\/2017\/07\/6538-1800x1184.jpg 1800w, http:\/\/pmdm.fr\/wp\/wp-content\/uploads\/2017\/07\/6538-335x220.jpg 335w, http:\/\/pmdm.fr\/wp\/wp-content\/uploads\/2017\/07\/6538.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: center;\">1991 DCN<\/p>\n<p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-14525 aligncenter\" src=\"http:\/\/pmdm.fr\/wp\/wp-content\/uploads\/2017\/07\/dcn-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"http:\/\/pmdm.fr\/wp\/wp-content\/uploads\/2017\/07\/dcn-300x225.jpg 300w, http:\/\/pmdm.fr\/wp\/wp-content\/uploads\/2017\/07\/dcn-400x300.jpg 400w, http:\/\/pmdm.fr\/wp\/wp-content\/uploads\/2017\/07\/dcn-335x251.jpg 335w, http:\/\/pmdm.fr\/wp\/wp-content\/uploads\/2017\/07\/dcn.jpg 472w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le groupe fran\u00e7ais a chang\u00e9 de nom le 28 juin 2017 est devient Naval Group. Selon l&rsquo;entreprise sp\u00e9cialis\u00e9e dans le secteur naval militaire le nom et la marque DCNS \u00e9tait un frein pour le d\u00e9veloppement \u00e0 l&rsquo;international. La marque DCNS \u00e9tait apparue en 2007. Avec un simple ajout de la lettre S au sigle historique [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":14540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[40,12],"tags":[385,382,176,204,215,383,384],"class_list":{"0":"post-14521","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-logos","8":"category-marques-2","9":"tag-dcn","10":"tag-dcns","11":"tag-identite","12":"tag-logo","13":"tag-marque","14":"tag-naval","15":"tag-navalgroup"},"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/pmdm.fr\/wp\/wp-json\/wp\/v2\/posts\/14521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/pmdm.fr\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/pmdm.fr\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/pmdm.fr\/wp\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/pmdm.fr\/wp\/wp-json\/wp\/v2\/comments?post=14521"}],"version-history":[{"count":10,"href":"http:\/\/pmdm.fr\/wp\/wp-json\/wp\/v2\/posts\/14521\/revisions"}],"predecessor-version":[{"id":14541,"href":"http:\/\/pmdm.fr\/wp\/wp-json\/wp\/v2\/posts\/14521\/revisions\/14541"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/pmdm.fr\/wp\/wp-json\/wp\/v2\/media\/14540"}],"wp:attachment":[{"href":"http:\/\/pmdm.fr\/wp\/wp-json\/wp\/v2\/media?parent=14521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/pmdm.fr\/wp\/wp-json\/wp\/v2\/categories?post=14521"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/pmdm.fr\/wp\/wp-json\/wp\/v2\/tags?post=14521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}