{"id":2220,"date":"2009-02-05T23:26:45","date_gmt":"2009-02-05T22:26:45","guid":{"rendered":"http:\/\/www.pmdm.fr\/wp\/2009\/02\/05\/nouveau-logo-citroen\/"},"modified":"2017-01-15T21:06:28","modified_gmt":"2017-01-15T20:06:28","slug":"nouveau-logo-citroen","status":"publish","type":"post","link":"http:\/\/pmdm.fr\/wp\/2009\/02\/nouveau-logo-citroen\/","title":{"rendered":"Nouveau logo Citro\u00ebn"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"http:\/\/www.pmdm.fr\/wp\/wp-content\/uploads\/2009\/02\/zrclip-005n686f27cc.png\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" style=\"width: 250px; height: 187px;\" src=\"http:\/\/www.pmdm.fr\/wp\/wp-content\/uploads\/2009\/02\/zrtn-006p59dcb1e4-tn.jpg\" alt=\"\" width=\"250\" height=\"187\" \/> <img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2222\" title=\"new-citroen-brand-logo\" src=\"http:\/\/www.pmdm.fr\/wp\/wp-content\/uploads\/2009\/02\/new-citroen-brand-logo.jpg\" alt=\"new-citroen-brand-logo\" width=\"300\" height=\"211\" \/><br \/>\n<\/a><\/p>\n<p>Voici la version modernis\u00e9e du logo que Citro\u00ebn a r\u00e9v\u00e9l\u00e9 le 5 f\u00e9vrier 2009 (source : <a href=\"http:\/\/www.leparisien.fr\/economie\/nouveau-logo-gamme-ds-citroen-passe-a-l-offensive-05-02-2009-400219.php#\">le Parisien<\/a>). Il a \u00e9t\u00e9 confirm\u00e9 \u00e0 cette occasion que la marque DS serait relanc\u00e9e par de nouveaux mod\u00e8les de v\u00e9hicules pour la gamme premium.<\/p>\n<p>Le communiqu\u00e9 de presse pr\u00e9sente ce logo comme suit :<\/p>\n<blockquote><p>Issu d&rsquo;un travail collaboratif entre les \u00e9quipes de Landor et les \u00e9quipes de la direction du style chez CITRO\u00cbN, le logo, est le premier signe visible du changement. Les chevrons sont d\u00e9sormais lib\u00e9r\u00e9s et en trois dimensions pour \u00e9voquer la conqu\u00eate, la puissance et la technologie. Le rouge, couleur historique, se retrouve sur la nouvelle typographie du nom de marque. Un rouge qui \u00e9volue, plus profond, pour figurer la qualit\u00e9 et imposer l&rsquo;ambition de la marque.<\/p><\/blockquote>\n<p>Voir \u00e9galement <a href=\"http:\/\/www.worldcarfans.com\/9090205.017\/official-citroen-presents-new-logo--brand-identity-strategy-to-dealers\">World Car Fans<\/a>,\u00a0 le billet d&rsquo;Etienn Hervy sur le <a href=\"http:\/\/etapes.com\/actus\/citroen-ouvrez-guillemets\">blog d&rsquo;\u00e9tapes<\/a> et un historique de la marque sur le site de <a href=\"http:\/\/www.caradisiac.com\/php\/actu_enq\/saga\/europ\/mg_486_citro.php\">Caradisiac<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voici la version modernis\u00e9e du logo que Citro\u00ebn a r\u00e9v\u00e9l\u00e9 le 5 f\u00e9vrier 2009 (source : le Parisien). Il a \u00e9t\u00e9 confirm\u00e9 \u00e0 cette occasion que la marque DS serait relanc\u00e9e par de nouveaux mod\u00e8les de v\u00e9hicules pour la gamme premium. Le communiqu\u00e9 de presse pr\u00e9sente ce logo comme suit : Issu d&rsquo;un travail collaboratif [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[40],"tags":[],"class_list":{"0":"post-2220","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-logos"},"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/pmdm.fr\/wp\/wp-json\/wp\/v2\/posts\/2220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/pmdm.fr\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/pmdm.fr\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/pmdm.fr\/wp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/pmdm.fr\/wp\/wp-json\/wp\/v2\/comments?post=2220"}],"version-history":[{"count":2,"href":"http:\/\/pmdm.fr\/wp\/wp-json\/wp\/v2\/posts\/2220\/revisions"}],"predecessor-version":[{"id":11243,"href":"http:\/\/pmdm.fr\/wp\/wp-json\/wp\/v2\/posts\/2220\/revisions\/11243"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/pmdm.fr\/wp\/wp-json\/wp\/v2\/media\/11241"}],"wp:attachment":[{"href":"http:\/\/pmdm.fr\/wp\/wp-json\/wp\/v2\/media?parent=2220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/pmdm.fr\/wp\/wp-json\/wp\/v2\/categories?post=2220"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/pmdm.fr\/wp\/wp-json\/wp\/v2\/tags?post=2220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}