{"id":491,"date":"2006-07-31T13:47:08","date_gmt":"2006-07-31T13:47:08","guid":{"rendered":"http:\/\/92.243.1.184\/wordpress\/?p=491"},"modified":"2019-01-01T20:16:36","modified_gmt":"2019-01-01T19:16:36","slug":"classement-interbrand-global-brands-edition-2006","status":"publish","type":"post","link":"http:\/\/pmdm.fr\/wp\/2006\/07\/classement-interbrand-global-brands-edition-2006\/","title":{"rendered":"Classement Interbrand \u00ab\u00a0global brands\u00a0\u00bb, \u00e9dition 2006"},"content":{"rendered":"


\nBusinessWeek<\/a> publie les r\u00e9sultats de l’\u00e9tude annuelle effectu\u00e9e par Interbrand (communiqu\u00e9 de presse<\/a>) pour valoriser les 100 plus grandes marques de la plan\u00e8te.<\/p>\n

L’extrait ci-dessous ne reprend que les vingt premi\u00e8res marques, parmi lesquelles on note que la premi\u00e8re marque fran\u00e7aise, Louis Vuitton<\/span>, arrive en dix-septi\u00e8me position, soit un rang de mieux que lors du pr\u00e9c\u00e9dent classement<\/a>.<\/p>\n

Autres fleurons fran\u00e7ais, L’Or\u00e9al, Chanel, Danone, Herm\u00e8s, Cartier et Mo\u00ebt & Chandon figurent toujours au top 100. Entr\u00e9 l’ann\u00e9e derni\u00e8re au palmar\u00e8s d’Interbrand, Google <\/span>passe de la 38\u00e8me \u00e0 la 24\u00e8me place, avec une valorisation en progression de 46%, alors que toujours solide deuxi\u00e8me au classement, Microsoft <\/span>perd 5% en valeur.<\/p>\n<\/div>\n

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<\/p>\n\n\n\n\n<\/p>\n\n<\/p>\n\n<\/p>\n\n<\/p>\n\n<\/p>\n\n<\/p>\n\n<\/p>\n\n<\/p>\n\n<\/p>\n\n<\/p>\n\n<\/p>\n\n<\/p>\n\n<\/p>\n\n<\/p>\n\n<\/p>\n\n<\/p>\n\n<\/p>\n\n<\/p>\n\n<\/p>\n\n<\/p>\n
rang
\n2006
\n\"\"<\/td>\n		rang
\n2005
\n\"\"<\/td>\n		Marque
\n\"\"<\/td>\n		Pays
\n\"\"<\/td>\n		Valeur
\n2006
\n($Mil)
\n\"\"<\/td>\n<\/tr>\n
\"\"<\/td>\n<\/tr>\n
 1<\/td>\n 1<\/td>\nCoca-Cola<\/td>\nU.S.<\/td>\n 67,000<\/td>\n<\/tr>\n
\"\"<\/td>\n<\/tr>\n
 2<\/td>\n 2<\/td>\nMicrosoft<\/td>\nU.S.<\/td>\n 56,926<\/td>\n<\/tr>\n
\"\"<\/td>\n<\/tr>\n
 3<\/td>\n 3<\/td>\nIBM<\/td>\nU.S.<\/td>\n 56,201<\/td>\n<\/tr>\n
\"\"<\/td>\n<\/tr>\n
 4<\/td>\n 4<\/td>\nGE<\/td>\nU.S.<\/td>\n 48,907<\/td>\n<\/tr>\n
\"\"<\/td>\n<\/tr>\n
 5<\/td>\n 5<\/td>\nIntel<\/td>\nU.S.<\/td>\n 32,319<\/td>\n<\/tr>\n
\"\"<\/td>\n<\/tr>\n
 6<\/td>\n 6<\/td>\nNokia<\/td>\nFinland<\/td>\n 30,131<\/td>\n<\/tr>\n
\"\"<\/td>\n<\/tr>\n
 7<\/td>\n 9<\/td>\nToyota<\/td>\nJapan<\/td>\n 27,941<\/td>\n<\/tr>\n
\"\"<\/td>\n<\/tr>\n
 8<\/td>\n 7<\/td>\nDisney<\/td>\nU.S.<\/td>\n 27,848<\/td>\n<\/tr>\n
\"\"<\/td>\n<\/tr>\n
 9<\/td>\n 8<\/td>\nMcDonald\u2019s<\/td>\nU.S.<\/td>\n 27,501<\/td>\n<\/tr>\n
\"\"<\/td>\n<\/tr>\n
 10<\/td>\n 11<\/td>\nMercedes-Benz<\/td>\nGermany<\/td>\n 21,795<\/td>\n<\/tr>\n
\"\"<\/td>\n<\/tr>\n
 11<\/td>\n 12<\/td>\nCiti<\/td>\nU.S.<\/td>\n 21,458<\/td>\n<\/tr>\n
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 12<\/td>\n 10<\/td>\nMarlboro<\/td>\nU.S.<\/td>\n 21,350<\/td>\n<\/tr>\n
\"\"<\/td>\n<\/tr>\n
 13<\/td>\n 13<\/td>\nHewlett-Packard<\/td>\nU.S.<\/td>\n 20,458<\/td>\n<\/tr>\n
\"\"<\/td>\n<\/tr>\n
 14<\/td>\n 14<\/td>\nAmerican Express<\/td>\nU.S.<\/td>\n 19,641<\/td>\n<\/tr>\n
\"\"<\/td>\n<\/tr>\n
 15<\/td>\n 16<\/td>\nBMW<\/td>\nGermany<\/td>\n 19,617<\/td>\n<\/tr>\n
\"\"<\/td>\n<\/tr>\n
 16<\/td>\n 15<\/td>\nGillette<\/td>\nU.S.<\/td>\n 19,579<\/td>\n<\/tr>\n
\"\"<\/td>\n<\/tr>\n
 17<\/td>\n 18<\/td>\nLouis Vuitton<\/td>\nFrance<\/td>\n 17,606<\/td>\n<\/tr>\n
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 18<\/td>\n 17<\/td>\nCisco<\/td>\nU.S.<\/td>\n 17,532<\/td>\n<\/tr>\n
\"\"<\/td>\n<\/tr>\n
 19<\/td>\n 19<\/td>\nHonda<\/td>\nJapan<\/td>\n 17,049<\/td>\n<\/tr>\n
\"\"<\/td>\n<\/tr>\n
 20<\/td>\n 20<\/td>\nSamsung<\/td>\nS. Korea<\/td>\n 16,169<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

BusinessWeek publie les r\u00e9sultats de l’\u00e9tude annuelle effectu\u00e9e par Interbrand (communiqu\u00e9 de presse) pour valoriser les 100 plus grandes marques de la plan\u00e8te. L’extrait ci-dessous ne reprend que les vingt premi\u00e8res marques, parmi lesquelles on note que la premi\u00e8re marque fran\u00e7aise, Louis Vuitton, arrive en dix-septi\u00e8me position, soit un rang de mieux que lors du […]<\/p>\n","protected":false},"author":1,"featured_media":12243,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-491","post","type-post","status-publish","format-standard","has-post-thumbnail","category-vision-peripherique"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t