{"id":504,"date":"2006-08-12T11:37:50","date_gmt":"2006-08-12T11:37:50","guid":{"rendered":"http:\/\/92.243.1.184\/wordpress\/?p=504"},"modified":"2006-08-12T11:37:50","modified_gmt":"2006-08-12T11:37:50","slug":"origine-des-noms-de-marques","status":"publish","type":"post","link":"http:\/\/pmdm.fr\/wp\/2006\/08\/origine-des-noms-de-marques\/","title":{"rendered":"Origine des noms de marques"},"content":{"rendered":"<div style=\"text-align: center;\"><iframe scrolling=\"no\" frameborder=\"0\" src=\"http:\/\/rcm-fr.amazon.fr\/e\/cm?t=lepetitmuse07-21&amp;o=8&amp;p=8&amp;l=as1&amp;asins=2235021697&amp;fc1=000000&amp;IS2=1&amp;lt1=_blank&amp;lc1=0000ff&amp;bc1=000000&amp;bg1=ffffff&amp;f=ifr\" style=\"width: 120px; height: 240px;\" marginwidth=\"0\" marginheight=\"0\"><\/iframe><\/p>\n<div style=\"text-align: justify;\">Pour ceux qui s&egrave;chent sur l&rsquo;<a href=\"http:\/\/museedesmarques.ouvaton.org\/index.php\/2006\/08\/10\/535-banga\">origine du nom de la marque Banga<\/a>, voici un ouvrage qui contient la cl&eacute; de l&rsquo;&eacute;nigme : <\/div>\n<p> <\/div>\n<div style=\"margin-left: 40px; text-align: justify;\"><b style=\"color: rgb(128, 128, 0);\">La revue R&eacute;sum&eacute;s<\/b><br style=\"color: rgb(128, 128, 0);\"\/><span style=\"color: rgb(128, 128, 0);\"> Ce livre retrace l&rsquo;origine de plus de 600 marques, d&rsquo;Adidas &agrave; Zippo. On y apprend que les Am&eacute;ricains Duncan Black et Alonso Decker ont invent&eacute; la perceuse portative en 1917. Mr. H&auml;agen et Mr. Dazs, en revanche, n&rsquo;ont jamais exist&eacute;, le nom &eacute;tant une pure cr&eacute;ation marketing, de m&ecirc;me que la marque Dim, invent&eacute;e par Claude Marcus, directeur de Publicis. Dans l&rsquo;introduction &agrave; ce pr&eacute;cieux dictionnaire, l&rsquo;auteur estime que le Fran&ccedil;ais est expos&eacute; &agrave; 1500 noms de marques par jour. Faire participer son personnel au bapt&ecirc;me d&rsquo;un produit n&rsquo;est pas une mauvais id&eacute;e&nbsp;: c&rsquo;est ainsi que Dupont de Nemours choisit le mot &quot; Nylon &quot;.<\/span> <\/div>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour ceux qui s&egrave;chent sur l&rsquo;origine du nom de la marque Banga, voici un ouvrage qui contient la cl&eacute; de l&rsquo;&eacute;nigme : La revue R&eacute;sum&eacute;s Ce livre retrace l&rsquo;origine de plus de 600 marques, d&rsquo;Adidas &agrave; Zippo. On y apprend que les Am&eacute;ricains Duncan Black et Alonso Decker ont invent&eacute; la perceuse portative en 1917. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[2],"tags":[202,215],"class_list":{"0":"post-504","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-vision-peripherique","7":"tag-livre","8":"tag-marque"},"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/pmdm.fr\/wp\/wp-json\/wp\/v2\/posts\/504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/pmdm.fr\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/pmdm.fr\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/pmdm.fr\/wp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/pmdm.fr\/wp\/wp-json\/wp\/v2\/comments?post=504"}],"version-history":[{"count":0,"href":"http:\/\/pmdm.fr\/wp\/wp-json\/wp\/v2\/posts\/504\/revisions"}],"wp:attachment":[{"href":"http:\/\/pmdm.fr\/wp\/wp-json\/wp\/v2\/media?parent=504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/pmdm.fr\/wp\/wp-json\/wp\/v2\/categories?post=504"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/pmdm.fr\/wp\/wp-json\/wp\/v2\/tags?post=504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}