"Tonight was my first experience with the new Coca-Cola Company commercial and accompanying logo and identity. This was brand building at its finest. We designers complain how the large branding companies are using gradients and transparencies as a crutch. The Coca-Cola company does the opposite."
Conseil en Propriété Industrielle (dessins & modèles, marques), associé chez Plasseraud IP. Créateur et éditeur du site pmdm.fr.